Four excellent speakers and a great moderator at WoTA Webinar showed many different and innovative ways to produce high quality TV programmes on horseracing.
Hayleigh Attard, Channel Manager, described the multiple vision delivery of racing on which Sky Racing Australia concentrates using also the helicopter vision popular on social networks.
Anthea To presented the new strategy of the Hong Kong Jockey Club to attract the new generation of race viewers with lifestyle video, you-tubers interviews, inside stories, games.
Beccy Green, Business Development Manager at Racing TV, described the broadcasting changes to enhance World Pool opportunities and the tote culture to UK and International punters.
Sören Kjellin, keynote speaker, showed how to improve racing coverage by providing individual narratives to the bettors, the future of TV production in racing?