WoTA gathered experts from Sweden, UK, Australia and Hong Kong under the supervision of Andrew Brown, a former television racing and sports journalist, in both Australia and the UK, today in charge of communication at TwinSpires in US.
Hayleigh Attard, Channel Manager at Sky Racing Australia, will relate the unique offer and innovation made by Sky Racing Australia to attract viewers and players.
Anthea To will detail what the Hong Kong Jockey Club is preparing for GenZ viewers.
Beccy Green will relate the innovations put in place by Racing TV in UK, and the broadcast of World Pools events.
Sören Kjellin, independent consultant, who has worked with major TV companies and sports organizations worldwide, will share his vision of what could be the future of racing tailored experience for betting customers.