The Webinar was attended by 45 members and commented as insightful.
Jeff Fromm, worldwide expert on GenZ described them as “an old mind inside a young body” for whom money matters. and advised the operators to be present in social media where GenZ gets 49% of all primary news. For the Hong Kong Jockey Club, GenZ will represent 10% of its customers in 5 years.
Phoebe Siu, Executive Manager for Customer Management in the Company shared the results of her inquiry on social media where this generation’s entertainment is entirely Internet driven.
Stephen Kennelly, Vice President of Racing Product and US Exchange at FanDuel Group insisted on being truthful, sustainable and responsible when building a product for GenZ. All speakers said that bet types must be simple, fun and affordable.
Next WoTA Webinar is scheduled in April 2021.