As representatives of the licensed and regulated gambling industry in Europe, we cherish the same values of trust, reliability, and integrity for our players. We support the right of people to enjoy and play in a nationally licensed secure gambling environment and our members work hard every day to provide this.

The Alliance represents over 150 operators in the gambling and lottery sector in Europe, where together they contribute more than 35 billion euros yearly to good causes and state budgets. Almost 1 million people are – directly and indirectly – employed by the members of the Alliance. With over 350 000 independent points of sale for lotteries and around 900 casinos across whole Europe, these operators offer a wide variety of safe, well-regulated and controlled games and channel the players to this legal and nationally licensed supply of games.