WoTA organizes a Webinar, RACING FOR ATTENTION to explore how can horseracing evolve to meet new audience expectations through streaming technology, digital media transformation, and global sports commercialization. Experts from this field, Adam Binns, founder and principal Consultant at AB Apex Advisory; Daniel Alinder, CEO of Vindral and Martin Wiklund, founder & CEO at Sportswik will discuss:
- • How do platforms outside racing build audience attention and long-term retention?
- • What technologies and product strategies are actually working?
- • How are streaming, community, and interactivity reshaping sports consumption?
- • What can horse racing learn from broader sports, media, and entertainment innovation?
