WoTA is launching a series of Webinars on marketing and customers’ knowledge for the benefits of its members and the exchange of best practices.
They are free for members; A fee will be requested for non-members.
Please consult the page regularly for updates on dates and topics.
Planned Webinars
23rd June 2026
Racing for Attention
Horse racing is no longer competing only with other betting products, it is competing with every form of modern entertainment. Streaming platforms, social media, gaming, live sports, and digital communities all fight for the same limited resource: attention.
In today’s entertainment economy, attention is the most competitive commodity.
So how can racing evolve to meet new audience expectations?
From ultra-low latency streaming and live interactivity to prediction features, community viewing, fan ecosystems, synchronous chat, and shared experiences. Modern audiences increasingly expect more than passive viewing.
August 2026 (Date TBC)
Webinar on US situation
Sport betting is now legal in around 38 States. US Sport betting market is dominated by Basketball, NFL and Baseball and where is racing in all that? What about the rise of Prediction markets?
1/ST, Churchill Downs, NYRA, Woodbine and TRPB will share the concerns and opportunities they see in the market.
The Webinar will show the evolution of the opening of the US market to sport betting and its impact on the Horseracing betting revenue.
September 2026 (Date TBC)
Industry trends
November 2026 (Date TBC)
Webinar on Sustainability/CSR issues applied to technology providers.
In order to reduce the social and environmental impact caused along the value chain, the operators must work together with their suppliers. As a starting point for assessing the supply chain, some operators (lotteries) have introduced a supplier code of conduct, which provides standards that suppliers are expected to comply with. Such assessments can be conducted through questionnaires, IT supported systems or by auditing premises