With there being no direct competition between sports pools betting and horserace pool betting, they can be considered complementary products. Sports Pools betting has the potential to create a unified, year-round, high-liquidity platform that enhances user engagement, expands the market, and unlocks new revenue opportunities through shared technology and cross-domain innovation.
Could Sports Pools revitalize the sports betting market?
The Webinar was moderated by Ylva Svensson with Joe Solosky, NASCAR Managing Director of sports betting, Will Gordon Lennox, VP Growth and Strategy at 1/ST Technology and Donovan Ruthven, Commercial Executive at PGI.
Because motorsports is the second most watched sport in US and has a big fan base, Joe Solosky confirmed that the pari-mutuel pools is strategically interesting. It differentiates NASCAR from many other fixed odds only sports and embraces betting and community knowledge and skills. Will Lennox detailed the ways to build a sport pool product by cooperating with sport federations, fans and even fixed-odd competitors who could sell new products. Donovan Ruthven explained how those developing sport pools should focus on local markets and specific sports.