The panel was moderated by Mauro De Fabritiis Founder, MDF Partners and included speakers from the horseracing industry to present future challenges in this complex industry where the sport of horseracing and betting are closely linked.
As an introduction, Mauro showed figures of horserace betting growing less than sport betting and mainly in Asian, in Japan.
Ylva Svensson, Head of International Sales at AB Trav och Galopp in Sweden, concentrates on the next generation as 90% of the betting is now online and the next step is probably to put more energy into simple bets types.
William Woodhams, CEO, Fitzdares, said that like other sports, horseracing must be presented as a cool, glamerous and fun sport to watch and bet on with star horses and amazing experiences.
Jon Knapman, International Chief Commercial Officer, UK Tote Group, emphasized on the success of the World Pool concept which started in 2019 and is now a pool where 25 to 28 countries bet in the same pool on the same event.
Alan Pepperell, Retail Director, B2B, Spotlight Sports Group, is showing how data can increase the customers’ experience and involvement particularly by modernizing race cards for the understanding of the younger generation.
Josh Sparke, Director of Procurement and Business Development at LiveScore Group showed how racing could create endless stories on social media and create heroes and stories and of course interactive engagements.
The SBC Gambling Summit in Lisbon welcomed close to 25,000 attendees from 134 different countries during the 3 days as well as more than 600 Sponsors and Exhibitors.